Once upon a time two advertising executives were sprinting through life until they ran smack into a giant bag of Sportsballs.
Normally an ice pack would have been in order, but the collision made their inner athletes very thirsty for something they couldn't find. This was how AJ Hassan and Emily Doskow first decided to become team Sportsballer. Metaphorically speaking of course.
Having been NCAA college athletes, advertising execs, and now active moms who have to stay on point for many iterations of Saturday morning youth sports— we wanted all of the party, but none of the next-day drag.
Just like we when we had been athletes competing in college. And just like back then, we couldn’t find an after-hours drink that could support our fun and fitness goals at the same time.
We know that today’s athletes—from pro to college to amateur—have the same problem, and nothing but compromising solutions. With careers that went pro on beverage brands like Coca-Cola, Starbucks, Bubly, Miller Lite, and Jim Beam to name a few—we suited up and created Sportsballer™ to give athletes and fitness fans, the social drink they deserve.
