News

Why Two Top Executives Walked Away to Build a Drink Brand Together | Emily Doskow & AJ Hassan

Get to know Sportsballer's co-founders, Emily Doskow and AJ Hassan, in this conversation with Jennifer Perri about leaving executive careers to build a drink brand together.

Watch the interview on YouTube

Celebrator | August 22, 2026

Sportsballer Launches Non-Alcoholic Cocktail Made for Athletes

Celebrator spotlights our launch, the inspiration behind Sportsballer, and our connection to Chicago's sports community. Drawing on our launch release, the story introduces our founders and our approach to bringing cocktail-inspired flavor, creatine, and protein to social occasions.

Read the story on Celebrator

PR Newswire via Morningstar | August 20, 2026

Chicago-Born Sportsballer Launches a New Kind of Non-Alcoholic Cocktail, Made for Athletes and the Way They Celebrate

Our launch announcement introduces the story behind Sportsballer: cocktail-inspired flavors with creatine and protein, created by former NCAA athletes AJ Hassan and Emily Doskow. The release also spotlights our hometown debut at the Chicago Sky game at Wintrust Arena.

Read the launch release on Morningstar

BevLab | July 28, 2026

Sportsballer's RTD Cocktail Trio Brings Creatine to the Can

BevLab takes a closer look at our three non-alcoholic cocktails: The Hotshot, Underdog, and Sweet Victory. The feature explores their shared protein-and-creatine base and the distinct flavor profiles that make each can its own celebration.

Read the feature on BevLab